Inogbo delivered this counsel in the context of a persistent lack of confidence between the electorate and politicians.
While recounting some of the recent errors in political party brand building initiatives, the PR professional advised that rather than trying to sell their manifestos and persuade Nigerians to connect with their vision for the country, political parties should build credibility by admitting past failures in terms of providing good leadership and dividends of democracy and promising to do better in the future.