Now is the Future

Arnott’s pulls another cookie bag from shelves

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The sudden disappearance of one of Australia’s most beloved biscuit variants has sparked considerable indignation.

Arnott’s has confirmed the demise of its beloved Honey Jumbles, citing low sales and consumer demand.

The demise of the soft-baked gingerbread fingers with pink and white icing comes just weeks after Arnott’s discontinued its iconic “Classic Assorted” biscuit pack due to poor sales.

In the past year, Arnott’s has discontinued three popular product lines, including its famed Lattice biscuits.

The production of Honey Jumbles ceased in July 2021. At this time, there are no plans to reintroduce the product,’ an Arnott’s representative stated.

Honey Jumble was discontinued by Arnott’s earlier this year, and the recipe was released so that Honey Jumble fans could recreate the product at home.

The Arnott’s Head of Culinary, Chef Vanessa Horton, has adapted the Honey Jumbles recipe so that people can make these iconic biscuits at home.

The decision has been met with disapproval by supporters who are devastated.

First Arnott’s discontinued Lattice biscuits, then Honey Jumbles. Honestly, what the hell?! How can I continue to consume my GrannyFood if it is continually discontinued? This is unacceptable! Someone wrote.

“They are eliminating all of our favorites,” commented one. I believe this is because Arnotts is no longer Australian-owned. Consequently, they do not comprehend what Australians adore.’

Someone else added, “Arnott’s honey jumbles have been discontinued, and I’m just learning about it.” This is dreadful news.

Alongside Honey Jumbles, Arnott’s “Classic Assorted” biscuit pack was a national morning tea staple.

Poll

Are you happy Honey Jumbles have been axed by Arnott’s?

  • Yes 4 votes
  • No, they need to come back 23 votes
  • Don’t care either way 6 votes

Founded in 1865 in Newcastle NSW, Arnott’s is Australia’s largest producer of biscuits and the second-largest supplier of snack food in the country.

Founder William Arnott died on July 22 1901, aged 75.

Mr Arnott had 12 sons who continued their father’s legacy after his death.

Arnott’s have been owned by the US since 1997 when soup manufacturer Campbell’s bought the iconic company after a long alliance that began in 1970.

In 2019 Campbell’s sold Arnott’s to US private equity firm, Kohlberg Kravis Roberts.

Make your own Honey Jumbles

Prep time: 10 mins

Cook time: 12 mins

Makes: 20

Ingredients

75g unsalted butter,

softened 1/4 cup honey

1/4 cup treacle syrup

 1 1/2 cups plain flour

2 tsp ground ginger

1/2 tsp bicarb soda

1 1/2 tbsp milk

Icing 

1 egg white

1 1/2 cups icing sugar 1 tsp lemon juice Pink food colouring

Method

Pre-heat oven to 170°C.

Line two baking trays with parchment paper. Butter, honey, and treacle are combined in a small saucepan. Stir over low heat until smooth and melted.

In a large bowl, sift the dry ingredients, then toss in the honey mixture and milk until thoroughly blended. Chill for thirty minutes or until solid.

Roll mixture into 30-centimeter logs and cut into 7-centimeter lengths. Place on a baking sheet and bake for 12 minutes. 5 minutes on the tray, then transfer to a cooling tray.

Whisk the egg white in a medium bowl until foamy, then sift the confectioners’ sugar into the egg white and whisk until smooth. Half of the biscuits are dipped in the frosting and set aside. Add some pink food coloring to the frosting, then apply it to the remaining cookies.

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