According to Pantone, who chose Viva Magenta as their color of the year for 2023, pink is the new gray.
The bright color is a rich red with pink undertones that stands in stark contrast to the light grey that represented 2021. This choice of color is fitting for a year in which the globe still had to deal with the tragic effects of the coronavirus epidemic.
Dulux, a paint manufacturer, has picked Wild Wonder, a subdued yellow that it claims is “inspired by the natural world,” as its colour for 2023.
Given that it was created using the cochineal insect’s red dye, Viva Magenta is sometimes referred to as a “shade rooted in nature.”
Viva Magenta 18-1750 “welcomes each and everyone with the same vigor for life and rebellious attitude,” according to Pantone. It is a color that is bold, witty, and welcoming to everybody.”
Leatrice Eiseman, executive director of Pantone, added: “PANTONE 18-1750 Viva Magenta derives from the red family and is inspired by the red of cochineal, one of the most valuable dyes in the natural dye family and one of the most potent and brilliant colors the world has ever known.
“PANTONE 18-1750 Viva Magenta, with its roots in the primeval, reconnects us to primary substance.” PANTONE 18-1750 Viva Magenta, which calls upon the powers of nature, “galvanizes our soul and aids in the development of our inner strength.”
In 2023, according to trend analysts WGSN, “natural and nostalgic tones will continue to retain influence,” “as will lively, festive brights.”
Customers will seek for brands that reflect their beliefs, according to WGSN, and this need may be met by making the use of organically produced plant dyes that both celebrate and preserve the environment standard procedure.
Grey seems to still be a popular option for interior design, despite the fact that individuals may be adopting more daring fashion choices.
Gray remains the second most preferred color for living rooms, according to research conducted earlier this year by Swift Home.
Green topped the list, with navy coming in third. The traditional colors of cream and white lost favor in 2022 in favor of cheerier pinks and yellows.
The Society of Motor Manufacturers and Traders will soon let us know whether grey has topped the list for the most preferred new vehicle color for a fifth year in a row.
Grey, black, and white are regularly the most popular automobile colors, suggesting that people are unwilling to break the mold.
»Magenta is Pantone’s color of the year«